Inxmail
27 Case Studies
Case Study: Bayer 04 Leverkusen boosts jersey sales and fan loyalty with Inxmail
A Inxmail Case Study
Bayer 04 Leverkusen boosts jersey sales with Inxmail and achieves 60.72% open rates
Bayer 04 Leverkusen Fußball GmbH, a professional soccer club, faced the challenge of maximizing sales for its new premium home jersey while showing appreciation for its most loyal fans. To achieve this, they partnered with vendor Inxmail to implement a targeted email marketing campaign using the Inxmail platform and its Voucher add-on service.
The solution implemented by Inxmail involved sending personalized discount codes via email to season ticket holders before a wider launch, followed by automated reminder mailings. This strategic approach resulted in exceptional engagement, with an average open rate of 60.72% and a click rate of 19.07%, significantly boosting both sales and fan loyalty for Bayer 04.
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