Case Study: SAP Australia and New Zealand achieves higher engagement with INVNT's virtual event experience

SAP Australia and New Zealand drives 3,500 registrations and 21% new attendees with INVNT

INVNT partnered with SAP Australia and New Zealand to address the challenge of converting their flagship Effect event into a virtual format. The customer needed to overcome widespread Zoom fatigue and deliver a truly engaging online experience that would break through the clutter of typical webinars, moving beyond a simple replication of their previous live event.

The solution implemented by INVNT was a high-end, broadcast-style production comprising three 30-minute episodes hosted by Rove McManus. This included a custom website with a 'choose your own adventure' experience, additional dynamic content, and a special competition. INVNT's approach resulted in over 3,500 registrations, exceeding SAP's target. The event successfully attracted a new audience, with 21% of attendees being new to the customer, and provided extended longevity for continued promotion.

SAP Australia and New Zealand