Case Study: Santander Bank achieves 90%+ ticket utilization and eliminates admin bottlenecks with InviteManager

Santander Bank - Customer Case Study

Santander Bank, a global financial services firm with over 9,000 employees and $77 billion in assets, relied on a small group of admins to manage corporate ticketing for client entertainment. That centralized approach created bottlenecks, delays and a lack of transparency—admins had to guess bankers’ needs, allocate season tickets before demand was known, and manually reassign tickets as requirements changed.

Santander implemented InviteManager to give controlled access to ticket inventory, letting relationship managers request tickets (with manager approval) and view availability directly. The change eliminated middlemen, improved transparency, and increased utilization: over 90% of tickets are now used for client relationship building, the review process remained manageable, and unused seats are repurposed for employee engagement and recognition.

Santander Bank

Hannah Longmore

Corporate Program Manager