Case Study: BBVA achieves measurable sponsorship ROI and streamlined ticket & suite management with InviteManager

Measuring The Value Of Sports Sponsorships

BBVA, a global financial institution with more than €23 billion in revenue and operations in over 30 countries, relied on a cumbersome legacy system to manage tickets and suites for major US sports teams. That system caused inventory errors (approved tickets remaining available), duplicate approvals, last‑minute scrambling for high‑demand events, and limited, fee‑based reporting that made it difficult to measure the ROI of client entertainment.

Switching to InviteManager gave BBVA an intuitive platform with dozens of built‑in ROI reports and a smooth migration with zero downtime. The new system eliminated inventory conflicts, made reporting accessible to the broader team, and now supports BBVA’s ticket management across its largest US markets, enabling the bank to track and demonstrate the value of its sports sponsorships.

BBVA

Rishi Naran

Assistant Vice President of Sponsorship