Case Study: Marsh achieves smarter sports sponsorship decisions with InviteManager

Marsh streamlines ticket management for 53,000 employees with InviteManager

Marsh, a global leader in insurance brokering and risk management, faced a challenge with its legacy system for managing sports sponsorships and ticket distribution. The system was ineffective at providing consistent data, supporting spending decisions, and integrating with their CRM, which hampered the company's ability to make informed investment allocations. To address this, Marsh partnered with vendor InviteManager to implement its online ticket management system.

By implementing InviteManager's mandatory online system, Marsh achieved standardization across all regions, gained valuable insights through reporting, and established oversight of ticket utilization. The solution provided the data needed to reward higher-performing sales teams with increased allocations and supported integration with Salesforce CRM. As a result, Marsh's executives could make transparent, data-driven recommendations for budget planning, with the CMO able to justify decisions by citing data seen directly in InviteManager.

Marsh