Case Study: Marsh achieves data-driven ticket allocation and Salesforce integration with InviteManager

Marsh - Customer Case Study

Marsh, a global leader in insurance brokering and risk management with more than 53,000 employees and $11B+ in annual revenue, needed to get a better handle on spending for sports sponsorships and ticket allocations. Their legacy ticket process made it difficult to collect consistent data, inform spending or allocation decisions, support compliance, integrate with CRM, or reward high-performing regions — leaving executives without the insight required to optimize investments.

Marsh implemented InviteManager as a mandatory, centralized online ticket platform (with Salesforce integration) to standardize processes, capture usage data, and measure business impact. The change delivered easier data capture, consistent reporting, utilization oversight, and more efficient communication, enabling Marsh to make data-driven allocation recommendations and incorporate clear ticket‑spend adjustments into annual budget planning.

Marsh

Gary Grose

CFO