Case Study: Lathrop & Gage achieves streamlined, nationwide client-entertainment management with InviteManager

Lathrop & Gage - Customer Case Study

Lathrop & Gage, a national law firm with 320 lawyers and offices in major U.S. cities, struggled with a fragmented, manual approach to client entertainment. Regional ticket administrators tracked requests in spreadsheets and handled requests by email and phone, which limited visibility to local events, made firmwide analysis impractical, and left little time for follow-up or strategic use of entertainment assets.

The firm implemented InviteManager with a structured onboarding and webinar training program, rolling out a single, automated system smoothly across offices. Attorneys can now see and request events firmwide, administrators run 200+ real-time reports to track client spend and ROI, and staff have been freed from manual tracking—resulting in clearer oversight, better deployment of entertainment resources, and strong internal adoption.

Lathrop & Gage

Katherine Hubbard

Client Campaign Manager