Case Study: CDW unlocks data-driven sponsorship ROI with InviteManager

CDW unlocks $12.9 billion-scale sponsorship insights with InviteManager

CDW, a technology solutions provider, faced the challenge of managing its extensive and growing portfolio of sports sponsorships through inefficient manual processes like spreadsheets and email. This system, managed by regional salespeople, lacked scalability and a holistic view, making it difficult to track ticket usage and ensure they reached the right prospects. To solve this, CDW partnered with InviteManager for a centralized event management solution.

By implementing InviteManager, CDW gained a 360-degree view of all its event assets across sponsorships in the PGA TOUR, MLB, NFL, and NBA. The InviteManager platform provided rich, real-time data that replaced anecdotal evidence, allowing the company to accurately measure event ROI and make truly data-driven decisions about its sponsorship investments.

CDW