Case Study: CDW achieves data-driven, scalable sponsorship management with InviteManager

CDW Reinvents the Business of Sponsorships

CDW, a technology products and services provider with $12.9 billion in sales and more than 8,400 employees, used sports sponsorships (initially in the PGA TOUR) to engage customers but relied on spreadsheets and email to manage tickets and regional assets. That manual, fragmented process didn’t scale, made it hard to verify proper ticket use, and left leadership without a holistic view or reliable performance data.

CDW implemented InviteManager to centralize, track, and measure event assets across its expanding portfolio (PGA, MLB, NFL, NBA and more), giving a 360° view and real-time events data. The platform replaced anecdotal reporting with a rich dataset on tickets and event ROI, enabling data-driven decisions and unlocking significant new value from sponsorships.

CDW

Dan Frystak

Senior Manager of Brand & Sponsorships