Case Study: Nintex drives more AppExchange leads and improves Salesforce GTM with Invisory

Nintex boosts AppExchange inbound demo, trial, and test drive requests with Invisory

Nintex, a process management and work automation software company, partnered with the vendor Invisory to address its challenge of building a coherent Salesforce-specific go-to-market strategy. Having grown through acquisitions, Nintex needed to improve its internal Salesforce fluency and better manage relationships within the Salesforce ecosystem to accelerate its success on the AppExchange.

Invisory acted as an extension of the Nintex team, helping to modernize their message and take their solution to market internally. The solution included improving AppExchange SEO and training sellers. As a result, Nintex saw a significant increase in inbound requests for demos, trials, and test drives, driving more leads than ever before. Following this success, Nintex plans to continue working with Invisory to expand into other ecosystems.

Nintex