Case Study: Idenprotect launches a multi-cloud marketplace strategy with Invisory

Idenprotect Launches Multi-Cloud Marketplace Strategy to Capitalize on Untapped Committed Spend Budgets

Idenprotect, a provider of tailored cybersecurity solutions for the financial sector, faced a challenge navigating the complex requirements to sell on major cloud marketplaces like Azure and AWS. They wanted to tap into their customers' untapped committed cloud spend budgets but needed to become transactable and develop an effective co-sell strategy, which was too resource-intensive for their organization. They partnered with the cloud GTM marketplace experts at Invisory to overcome these hurdles.

With Invisory's pre-built API integrations and expert guidance, Idenprotect became transactable on both Azure and AWS Marketplace in just a few business days. Invisory provided marketplace training, enabling the sales team to successfully engage prospects with expiring cloud credits. The solution allowed Idenprotect to capitalize on a new funding source for customers, expedite procurement with marketplace validation, and establish a foundation for a multi-cloud strategy, with plans to expand to Google Cloud.

Idenprotect

Andy Grayson

Sales Engineer