Case Study: Lumifi accelerates Azure go-to-market and leverages committed spend with Invisory

How Lumifi Accelerated their GTM Strategy on Azure with Invisory to Start Leveraging Committed Spend

Lumifi, a cybersecurity ISV providing managed detection and response services, needed to accelerate its go-to-market strategy on the Azure Marketplace. The challenge was navigating the complex Azure ecosystem to enable customers to purchase its services using their expiring Azure committed spend, a process they lacked the internal expertise to streamline. They partnered with the vendor Invisory to overcome these barriers.

Invisory provided Lumifi with expert guidance and very explicit documentation to simplify the process of selling on Azure. As a result, Lumifi successfully gained the necessary organizational buy-in, established its marketplace listing, and began working on its first private offers. The vendor Invisory's support led to organic prospect interest on their listing and enabled Lumifi to keep up with competitors, paving the way for future expansion onto the Google Cloud Platform.

Lumifi

Grant Leonard

Field Chief Information Security Officer