Case Study: ForwardLane retains IP co-sell status and accelerates Azure Marketplace success with Invisory

ForwardLane Retains IP Co-sell Status and Drives Success on Azure Marketplace with Invisory

ForwardLane, a data analytics platform for wealth and asset managers, faced the challenge of quickly becoming transactable on the Azure Marketplace to retain its valuable IP co-sell status with Microsoft. The fintech startup lacked the internal Azure expertise and developer resources to build the necessary API integration within the tight three-week deadline, a process that would have been expensive and time-consuming to complete on its own.

By using the Invisory platform, ForwardLane achieved its goal of retaining IP co-sell status in less than three business days, a process that otherwise would have taken months. Invisory provided essential support and a bidirectional sync with the company's HubSpot and Azure instances, enabling co-sell referrals and private offers. This solution saved the company from failure and positioned Invisory as a critical component of ForwardLane's sustainable and scalable sales strategy on the Azure Marketplace.

ForwardLane

Nathan Stevenson

Chief Executive Officer