Case Study: Badger Maps boosts AppExchange visibility and expands to AWS Marketplace with Invisory

Badger Maps boosts AppExchange visibility to 90%+ with Invisory

Badger Maps, a mobile route planning solution for field teams, partnered with vendor Invisory to overcome its cloud marketplace challenges. The customer was struggling with a poorly optimized Salesforce AppExchange listing that was only meeting 50% of its SEO potential, leading to low pipeline generation and a lack of brand awareness. They also faced difficulties navigating Salesforce's internal processes and were missing inbound leads as they were not synced with their CRM.

Invisory implemented a comprehensive solution that included fully optimizing the AppExchange listing's SEO, setting up lead tracking to their CRM, and providing strategic guidance for brand building and navigating the ecosystem. As a result, Badger Maps increased its AppExchange visibility to over 90%, nearly doubled its lead events in a few months, and successfully expanded its multi-cloud presence by also launching on the AWS Marketplace with Invisory's platform.

Badger Maps