Case Study: a high-tech company achieves a successful hybrid SKO with InVision Communications

Case Study: Building a Successful Hybrid SKO

A high-tech company engaged InVision Communications to design and produce a true hybrid event for its annual Employee and Sales Kick-Off. The challenge was to move beyond a simple live stream and create an integrated experience that would uniquely and effectively serve both in-person and digital audiences simultaneously.

InVision's solution was a dual-pronged production that delivered a live event for 200 in-person attendees and a dynamic, broadcast-style show for 3,500 online participants. The two experiences were complementary and connected through interactive elements, resulting in highly successful engagement for both audiences. The event was so effective that the client elected to use the same innovative format for its upcoming flagship user conference.