Case Study: Ace Hardware Energizes Retailers with InVision Communications

Ace Hardware energizes 4,000+ retailers at Fall General Session with InVision Communications

InVision Communications partnered with Ace Hardware to produce their 2022 Fall Convention, an event introducing new merchandise and marketing initiatives to over 4,000 retailers. The challenge was to move beyond a traditional presentation format to create an engaging and inspiring general session that would energize the Ace Hardware brand.

The solution involved a creative, non-traditional approach using the theater's ambiance to inform the event's agenda and visual identity, creating a "show within a show." InVision Communications provided comprehensive services including speaker coaching, agenda building, creative direction, and the rapid production of a promotional video. The result was a unique event that successfully entertained, informed, and inspired attendees, strengthening the trusted partnership between Ace and InVision and energizing the brand ahead of its 100-year anniversary.

Ace Hardware