Case Study: a big 4 retailer achieves 9x ROI with Invisible Technologies

Enriching 50,000 dormant SKUs for 9x ROI for a big 4 retailer

A Big 4 retailer faced the challenge of having over 50,000 dormant product listings due to poor data, which made items undiscoverable in search. The limitation of machines meant their process required human judgment for data enrichment, but they lacked the internal resources to build a manual workflow at scale, preventing them from competing effectively with other eCommerce giants.

Invisible Technologies implemented an intelligent operations solution, employing a blend of generative AI and a skilled human workforce. Within 30 days, their team enriched the SKU data, which resulted in a 9x ROI, $21k in daily sales, and a 49% increase in conversions for the retailer.