Case Study: William Hill drives betting innovation with Inviqa’s WHLabs portal

William Hill launches WHLabs in record time with Inviqa

William Hill, the world's largest bookmaker, faced the challenge of driving innovation by creating a platform for both its internal developers and external partners to experiment with its betting data and submit new product ideas. To maintain its competitive edge, the company needed a flexible, open-source portal that would open its APIs to developers worldwide while still allowing William Hill to maintain editorial control. They partnered with Inviqa to develop this solution.

Inviqa delivered WHLabs, an innovation portal built on the open-source Drupal content management system. The solution provided William Hill with editorial control and easy API access for developers, resulting in a immediate rise in submitted product ideas. The portal, launched in record time, also served as a launchpad for start-up accelerator programs and equipped William Hill with a stable site to continue building its developer community.

William Hill