Case Study: TGI Fridays improves mobile booking and loyalty engagement with Inviqa

TGI Fridays launches a mobile-first website in 5 months with Inviqa

TGI Fridays, a UK-based restaurant chain, needed to digitally transform its customer experience to better engage consumers and drive visits to its 86 locations. The challenge was to rapidly relaunch a mobile-first website that integrated new branding and a revamped loyalty program. Inviqa was engaged to redesign and replatform the site to meet these ambitious timelines.

Inviqa redesigned the front-end and replatformed the site to Drupal 10, creating a new design system for flexibility and brand consistency. They launched a minimum viable product within five months, meeting a critical deadline. The new site simplifies the booking process and makes it easier for the TGI Fridays team to manage content. Inviqa is continuing with subsequent releases to fully integrate the loyalty scheme.

TGI Fridays