Case Study: Stage Entertainment improves customer experience and conversions with Inviqa

Stage Entertainment boosts conversions 250% with Inviqa

Stage Entertainment, a major theatre producer, faced the challenge of managing a sprawling and inconsistent online estate of over 25 separate show websites. This inefficient approach cost time and money and failed to provide the personalized, mobile-first experience needed to compete. Inviqa was engaged to help create a centralized platform using Acquia Lift to standardize and improve the digital customer journey.

Inviqa implemented a new composable strategy and architecture, launching a proof-of-concept site for the show *Anastasia* in just six weeks. The solution delivered a dramatic 250% rise in conversion rates, a 638% increase in orders, and significantly improved site performance with load times cut in half. The new platform provided Stage Entertainment with a scalable model for personalized content and a greatly improved workflow for its content creators.

Stage Entertainment