Case Study: SSE achieves 200% conversion growth with Inviqa

SSE boosts conversions by 200% with Inviqa

SSE, a UK energy provider, engaged digital consultancy Inviqa to enhance its customer-facing website and digital capabilities. The initial challenge was to conduct user research, but the partnership evolved to address broader objectives. These included validating design work through ongoing research, providing design leadership, acting as a strategic partner for the digital roadmap, and shifting the organization's approach from small tactical projects to collaborative, user-centered design sprints.

Inviqa became an embedded partner within SSE's digital team, working on-site to deliver strategy, user research, usability testing, and product design. A key initiative was a comprehensive focus on accessibility, which led to a redesign of core brand colors and user journeys. This work, alongside the development of a customer app for meter readings, contributed to significant results. Inviqa helped SSE achieve a 200% increase in conversions through its phone and broadband sign-up process, while also enhancing the company's in-house design capabilities and establishing a culture of accessibility.

SSE