Case Study: Smythson achieves 115% mobile revenue growth with Inviqa

Smythson grows mobile revenue by 115% with Inviqa

Inviqa was engaged by Smythson, a British luxury leather goods brand, to provide 24/7 site support services. The challenge was that Smythson's online store was not responsive, failing to convert the 16% of its traffic that came from mobile devices and missing crucial revenue opportunities due to slow and clunky user journeys.

Inviqa redesigned the website using a responsive and mobile-first approach, which included developing a new template, simplifying the checkout process, and adding an interactive personalization wizard. The solution delivered by Inviqa led to a massive 122% increase in mobile transactions, a 115% rise in mobile revenue, and an overall site conversion rate increase of a third.

Smythson