Case Study: N Brown achieves faster, more consistent product information management with Inviqa and Akeneo

N Brown standardises product data across 9 brands with Inviqa

N Brown, an inclusive UK digital clothing retailer, faced challenges with legacy systems that slowed time to market and made product information difficult to manage consistently across its portfolio. To modernize its tech stack, the company selected the Akeneo PIM solution and partnered with vendor Inviqa for configuration, integration, and implementation.

Inviqa implemented the Akeneo SaaS platform, cleansing and consolidating product data, and integrating it with a new digital asset management system. They established processes for data migration and new product uploads, and trained N Brown's in-house team. The results provided a single source of truth for product information, enabling faster product launches, more accurate data, and improved customer experiences. N Brown subsequently won the 2024 Retail Systems Tech Project of the Year Award for this implementation.

N Brown