Case Study: Molton Brown achieves 81% online sales growth with Inviqa and BigCommerce

Molton Brown grows online sales by 81% with Inviqa

Molton Brown, a British fragrance and personal care brand, sought to launch lean ecommerce sites in its smaller international distributor markets without the high cost and complexity of replicating its existing major-market platform. Their challenge was to establish a scalable, centrally-controlled core platform that would allow partners to launch quickly while maintaining brand consistency. They partnered with Inviqa to define this strategy and identify a suitable solution.

Inviqa implemented a core ecommerce platform using the BigCommerce SaaS solution, configured to meet Molton Brown's global and market-specific needs. This enabled rapid market launches and provided the tools for international growth while ensuring central brand governance. As a result, Molton Brown achieved an 81% year-on-year increase in online sales, successfully accelerating its digital commerce strategy.

Molton Brown