Case Study: Missguided achieves scalable, high-performing ecommerce growth with Inviqa

Missguided boosts sales 180% year-on-year with Inviqa

The online fashion retailer Missguided faced significant challenges with its unstable website, which was unable to handle high traffic volumes and resulted in numerous abandoned baskets. This technical instability threatened the company's growth and international expansion plans. The vendor, Inviqa, was brought in to provide technical architecture consulting and implement a composable strategy to address these critical issues.

Inviqa refactored the entire codebase and streamlined the server infrastructure, including an industry-first implementation of the Continuent database clustering platform for Magento to manage traffic spikes. This solution stabilized the UK site and supported launches in the US, Australia, and Europe. The results were dramatic, with an 18% increase in site visits, a 73% boost in conversion rates, and a 104% increase in transactions over Christmas. During a critical sales event, the scalable architecture enabled Missguided to achieve over £1 million in sales in a single day with zero downtime, securing a 180% year-on-year sales uplift.

Missguided