Case Study: LUSH achieves content-driven commerce growth with Inviqa

LUSH drives dramatic traffic and conversion growth with Inviqa

Inviqa partnered with Lush, a beloved UK-based cosmetics retailer, to overhaul its online presence. The challenge was to translate Lush's distinctive, sensory in-store experience into a digital format that prioritized its brand narrative and values over standard ecommerce, moving beyond simply selling products to telling a story.

Inviqa delivered a new, content-rich website powered by Drupal Commerce, featuring an editorial-led design with vibrant videos, GIFs, and engaging copy. The solution dramatically increased site traffic and conversion rates, resonating with customers and breaking the brand into the mainstream. Following the site's success, Inviqa continued to develop additional features including social integration and APIs for a mobile app, with the project receiving industry accolades for its pioneering approach to content-driven commerce.

LUSH