Case Study: LNER validates its loyalty proposition with Inviqa

LNER validates loyalty in under 5 weeks with Inviqa

In April 2020, Inviqa partnered with LNER to help design a new loyalty proposition. LNER's challenge was to increase customer retention, brand engagement, and app adoption by developing a more personalized relationship with their customers and providing genuine value at the point of transaction.

Working entirely remotely, Inviqa delivered a solution by facilitating stakeholder workshops and conducting nationwide user research to validate concepts. They created pixel-perfect designs for the app and collaborated seamlessly with other agencies. In under five weeks, Inviqa delivered a comprehensive, annotated prototype for the loyalty program integration, which ensured a smooth handover to development and established them as an ongoing consultancy partner for LNER.

LNER