Case Study: Commercial Motor boosts online revenue with Inviqa

Commercial Motor boosts online revenue by 43% with Inviqa

Inviqa partnered with Commercial Motor, a publisher in the transport industry whose online classifieds platform was hindered by a poor user experience and a complex technical setup. This was preventing growth as the site made it difficult for buyers to find vehicles and for sellers to receive enquiries, which was the primary source of online revenue.

Inviqa developed and implemented a new, integrated Drupal platform in collaboration with Acquia, focusing on an intuitive search experience and a streamlined user journey. The results were significant, including a 43% rise in online revenue, a 90% increase in page views, and a 42% rise in email enquiries to dealers, demonstrating the project's massive success.

Commercial Motor