Case Study: Byredo boosts transactions by 30% with Inviqa

Byredo boosts transactions by 30% with Inviqa

Luxury perfumer Byredo, part of the Manzanita group, sought to standardize its ecommerce operations and prepare for future growth. The group needed a new global platform that could integrate with shared systems while offering bespoke storefronts for each of its brands. Inviqa was appointed to design, build, and launch Byredo's new online store using the Magento 2 platform.

Inviqa built a minimalist site that perfectly captured the Byredo brand vision, creating four regional sites with localized content and currency. The solution was integrated with warehouses and relevant systems. As a result of the new site, Byredo saw a 30% increase in transactions and a 160% boost in average order value. Inviqa delivered a platform that positioned the brand for its next phase of growth.

Byredo