Case Study: Brompton Bicycle boosts ecommerce revenue by 122% with Inviqa

Brompton Bicycle grows ecommerce revenue 122% with Inviqa

Brompton Bicycle, producer of the iconic folding bicycle, faced the challenge of a disparate digital presence that was divorced from its offline customer experience. They needed to align acquisition and retention journeys to support ambitious growth and international expansion, requiring a fundamental change in their business model to provide a more emotional, world-class customer engagement. Inviqa provided digital strategy consulting, digital roadmap development, and experience optimization to address this.

Inviqa worked collaboratively with Brompton to define the end-to-end customer journey and create a user-centered, omnichannel purchase experience. The solution included a new global digital presence featuring a 'help me choose' tool and an online bike builder. The results were significant, with ecommerce revenue increasing by 122%, a 103% increase in online bike saves, and a 33% rise in users, providing a solid platform for Brompton's continued international expansion.

Brompton Bicycle