Case Study: Bonhams enters the mid-market motorcar market with Inviqa’s low-cost digital platform

Bonhams launches Bonhams MPH in 5 weeks with Inviqa

Bonhams, a renowned international auction house, engaged vendor Inviqa to help its motoring department enter the competitive mid-market for collectors' vehicles. The challenge was to rapidly develop a low-cost, self-serve operating model that would allow sellers to digitally submit their vehicles for auction, enabling Bonhams to reach a new audience while leveraging its established heritage.

Inviqa designed and launched a dedicated Drupal 8 website, Bonhams MPH, in just five weeks. The solution integrated ecommerce functionality via Drupal Commerce, featuring a multi-stage submission form and payment gateway. This provided a unified digital touchpoint for sellers and digitized key workflows for the Bonhams team. The result was a scalable platform that successfully enabled Bonhams to enter the new market with a low-cost operating model, bringing in new business.

Bonhams