Case Study: Bidfood delivers a B2C-like mobile ecommerce experience with Inviqa

Bidfood launches mobile B2B ecommerce with Inviqa and 10 million user prices

The customer, Bidfood, a major UK food wholesaler, faced the challenge of modernizing its outdated desktop website. They needed to transform it into a fully transactional, mobile-accessible online catalogue to better serve their geographically dispersed business customers who often order on the go. Vendor Inviqa was engaged to address this.

Inviqa developed and launched new desktop and mobile-optimized ecommerce sites for Bidfood, built on the Magento Enterprise platform. The solution provided a B2C-like experience, including bespoke pricing for a vast product catalogue. The results significantly improved customer satisfaction through enhanced usability, allowing clients to conveniently place orders, check stock, and manage their accounts across all devices.

Bidfood