Case Study: Astrid & Miyu boosts ecommerce performance and revenue with Inviqa

Astrid & Miyu boosts revenue 320% with Inviqa

Astrid & Miyu, a London-based jewellery brand, was struggling with an ecommerce website plagued by stability, performance, and security issues, particularly in its checkout process. These challenges threatened its key trading periods and long-term growth. With a small digital team, the retailer needed a committed technology partner to provide both immediate fixes and a long-term digital roadmap, leading them to work with vendor Inviqa.

Inviqa delivered a composable strategy and architecture, alongside digital strategy consulting, to address these challenges. They implemented immediate fixes for the checkout, strengthened security and performance, and later conducted heuristics testing workshops to optimize the customer journey. The results were significant, including a 320% rise in revenue during Cyber Week 2016 and an incredibly profitable Black Friday 2017 which accounted for 17% of the year's overall revenue. Enhancements by Inviqa directly contributed to massive year-on-year online growth for Astrid & Miyu.

Astrid & Miyu