Case Study: Abel & Cole expands into B2B subscriptions with Inviqa

Abel & Cole validates and beta launches a B2B service with Inviqa

Abel & Cole, a successful organic food subscription retailer, wanted to validate and launch a new B2B service to provide food to UK offices. They engaged Inviqa for digital strategy consulting to test key hypotheses about their target market and proposition before building an MVP.

Inviqa conducted user research and prototyping, which overturned several of the client's assumptions and helped define the new service. The resulting work provided a validated service blueprint, user personas, and a prioritised digital roadmap. This enabled the beta launch of 'Fed by Abel & Cole', giving the company a new revenue stream and valuable insight into a B2B audience for future expansion.

Abel & Cole