Case Study: Insider achieves 50% higher RFP win rates with Inventive AI

Insider boosts RFP win rates by 50% with Inventive AI

Insider, a global leader in personalized marketing, faced significant challenges with its manual RFP process. Their solutions team struggled with a time-intensive workflow where answers were stored in disparate documents, making it difficult to find and update content while often working against tight deadlines. To address this, they partnered with vendor Inventive AI and implemented its AI RFP response software.

By implementing Inventive AI, Insider uploaded its existing knowledge into a centralized hub, creating a single source of truth. This solution dramatically reduced RFP completion time by 90%, allowing the team to respond to a 100-question RFP in just 20-30 minutes instead of 4-5 hours. Most significantly, Inventive AI helped boost the company's win rate by over 50%, increasing it from approximately 30% to an estimated 50-70%.

Insider