Case Study: Nintendo delivers an immersive Switch 2 experience with Inventa

Nintendo Switch 2 Experience Toronto

Nintendo of Canada faced the challenge of hosting an exclusive, large-scale preview event for the highly anticipated Nintendo Switch 2 console. With tight timelines and sensitive, confidential launch details, they needed a vendor to secure a massive venue, hire a large team of specialized staff, and develop a comprehensive experiential marketing plan. They partnered with Inventa to execute this complex experiential marketing program.

Inventa leveraged its extensive database of pre-qualified staff, vast network of venue contacts, and strategic planning tools to streamline the event's execution. The solution supported a three-day event where over 16,500 unique game samples were played across more than 200 gaming stations. Inventa recruited and trained a team of over 130 on-site staff to successfully manage this immersive experience for influencers, media, and consumers ahead of the official Canadian launch.

Nintendo