Case Study: a major European apparel retailer boosts revenue with Invent Analytics Markdown Optimization

A Major European Apparel Retailer Improves Its Revenue by 2.4% and Lowers Markdown Loss by 2%

A major European apparel retailer sought to accelerate its margin growth by optimizing the markdown timing and depth for its products across over 400 stores. They partnered with Invent Analytics to implement its AI-powered Markdown Optimization solution, aiming to improve sell-through and reduce losses from discounts.

Using customized algorithms and attribute-based forecasting, Invent Analytics provided profit-optimal markdown paths for each item. The solution delivered significant results, including a 6.9% revenue increase during the markdown period, a 2.4% increase in total seasonal revenue, and a 2% reduction in markdown loss, providing a 30x return on investment for the retailer.