Case Study: Leading UK-Based International Food Provider expands its restaurant database with Invensis

Leading Uk-Based International Food Provider - Customer Case Study

Leading Uk-Based International Food Provider, a UK-based international food takeaway and delivery aggregator, wanted to expand its business by improving an existing CRM database of restaurants. Its records were inaccurate and needed cleaning, enrichment, and expansion, but handling the research and validation in-house was costly and time-consuming, so it turned to Invensis for outsourced data validation and database management.

Invensis worked with the client to create and maintain an updated restaurant list through surveys, cold calling, data collection, cleansing, and database management. The work produced an accurate and comprehensive CRM database, with over 300,000 restaurants added overall, more than 100,000 added per month, 4,000+ outbound calls per day, and 40% cost saving through outsourcing.