Case Study: Wine Branding Company doubles loyalty members with Inuvo IntentKey

Wine Brand Turns Casual Wine Consumers into Loyal Members

A wine branding company aimed to increase its loyalty program membership and grow its email subscriber list. They partnered with Inuvo, which applied its IntentKey AI technology to address this challenge.

Inuvo's solution used IntentKey to identify and target audiences engaged with specific wine-related content. This strategy successfully reached relevant wine enthusiasts. The campaign doubled the number of loyalty members, achieving a 100% increase, and did so at a cost-per-acquisition that was 50% lower than other marketing partners.