Case Study: a television provider achieves stronger job application and placement rates with Inuvo

Television Provider Beats Recruitment Goals With Inuvo

The Fortune 500 television provider faced the challenge of recruiting qualified applicants to fill a wide variety of open positions across its company. To achieve this at scale, the provider partnered with Inuvo and its IntentKey AI technology.

Inuvo's solution used its IntentKey technology to identify individuals with specific interests related to each job role and then optimized the campaign toward more granular concepts. This approach successfully discovered a younger audience early in their job search. As a result, Inuvo overachieved its cost-per-acquisition goals each quarter for every job type, and the client saw high job application and placement rates, leading to a strong ongoing partnership.