Case Study: a nonprofit organization attracts 75+ qualified leads with Inuvo

Shale Crescent USA Fuels Economic Growth With Inuvo

The customer, a nonprofit organization named Shale Crescent USA, needed to attract high-energy manufacturing plants to the Ohio River Valley region. Their challenge was to effectively reach the key influencers and decision-makers at these manufacturers. The vendor, Inuvo, discovered that the organization's initial efforts were instead attracting job seekers rather than the intended executive audience.

Using its IntentKey AI technology, Inuvo analyzed the online behavior of users who downloaded an executive summary. This allowed Inuvo to identify and target a new, highly relevant audience based on their real-time intent. The solution generated over 75 qualified leads for the client. Most notably, the campaign prompted responses from two highly sought-after business prospects that Shale Crescent USA had been pursuing for over two years, far surpassing expectations.