Case Study: a leading retailer drives new customer growth with Inuvo IntentKey®

Retailer Wins New Customers With Niche Audiences

The leading retailer partnered with Inuvo to drive growth in online sales and attract new customers. Their challenge was to elevate their profile as a direct-to-consumer brand and move beyond their traditional audience.

Using its IntentKey® AI product, Inuvo identified new niche audience interests and served targeted display ads. This solution allowed the retailer to meet all objectives, acquiring new customers and achieving a 181% return on ad spend. The campaign produced more than five times the amount of revenue versus ad spend, exceeding the ROAS goal by 81%.