Case Study: a regional auto dealers’ association increases leads by 93% with Inuvo’s IntentKey

Regional Auto Dealer - Customer Case Study

The customer, a regional auto dealer association, needed to increase auto sales by generating a higher volume of quality leads at a more efficient cost. To address this challenge, they partnered with the vendor Inuvo and its IntentKey AI technology.

Inuvo implemented a campaign using its IntentKey technology, which utilized precision contextual and user-based targeting to reach incremental, in-market auto enthusiasts without relying on cookies. This solution, deployed at a geo-level and at scale, successfully increased the number of leads by 93% and decreased the cost per lead (CPL) by 77% over 16 months. The measurable success of the Inuvo campaign led to its significant expansion from one small region to over three regions.