Case Study: a top online tax filing service center beats CPA by 36% with Inuvo's IntentKey

Online Tax Service Finds Filers Approaching Deadline

The customer, a top online tax filing service center, needed to reach new customers who were intending to file their taxes as the deadline approached, particularly an audience with reservations about traditional in-person services. They partnered with Inuvo to use its IntentKey technology to identify and target this specific demographic.

Inuvo's AI-powered IntentKey solution analyzed real-time online intent data to discover high-performing audience segments by recognizing overlapping interests in taxes and social distancing, along with other unique intent signals. This precise targeting allowed Inuvo to beat the client's CPA goal by 36% and consistently discover new in-market customers. The campaign's significant success led the client to double its budget for the final two weeks.