Case Study: National Home Improvement Retailer drives traffic to a new store with Inuvo

National Home Improvement Retailer Uncovers Changing User Behaviors

A national home improvement retailer partnered with Inuvo to build brand awareness and drive traffic to a new store opening in the Northeast. The challenge was to effectively reach both consumers and contractors in the local market for their grand opening.

Inuvo implemented its IntentKey AI technology, which uncovered a surprising trend that local audiences were willing to travel up to 120 miles to find in-stock home renovation materials. By adjusting the campaign to target this expanded geographic audience based on real-time intent, Inuvo successfully drove traffic to the new store. The client also gained valuable insights to apply to their targeting for other store locations.