Case Study: Money Transfer Service Center grows market share and beats CPA goals with Inuvo

Money Transfer Service Grows Market Share With Inuvo

The Money Transfer Service Center, a financial services company, sought to grow its market share within a niche audience of first- and second-generation immigrants. To achieve this, the company partnered with Inuvo and leveraged its IntentKey® AI to drive awareness, reach new customers, and beat its cost-per-acquisition goal.

Inuvo implemented a solution using its IntentKey® technology, which analyzed real-time intent signals to build and refine highly targeted audience models around concepts like immigration law and foreign travel. This allowed the campaign to efficiently discover and reach the ideal audience at scale. The results were significant, as the client crushed its CPA goal by 97% and the number of money transfers generated from the campaign exceeded the goal by 15 times.