Case Study: Maryland Army National Guard reaches students exploring career options with Inuvo's IntentKey AI targeting

Maryland Army National Guard Reaches Students Choosing Careers

The Maryland Army National Guard sought to drive brand awareness among students aged 17-24 for career exploration, with the challenge of navigating strict rules against targeting children under 18. To meet this objective, they partnered with Inuvo and leveraged its IntentKey AI targeting solution.

Inuvo's solution used contextual targeting to reach the audience based on relevant content consumption, such as exploring college options or life after high school, and expanded this reach with a lookalike model. This approach from Inuvo exceeded the campaign's click-through rate goals by 30% on desktop and 70% on mobile, leading to a successful expansion into two additional state National Guard markets.