Case Study: a major pharmaceutical company achieves doubled campaign scope and online engagement with Inuvo IntentKey

Major Pharmaceutical Company Drives Online Engagement

A major pharmaceutical company needed to raise brand awareness for a new hypothyroid drug but faced the significant challenge of driving online engagement without violating HIPAA regulations. They partnered with Inuvo and its IntentKey AI technology to find a privacy-compliant solution.

Inuvo's solution used its IntentKey AI to analyze engaged users and build a profile of their broader, non-health-related interests, such as gluten-free recipes. This allowed Inuvo to target pages related to those interests without using personal health information. As a result of this strategy, the pharmaceutical company generated significant online engagement and was able to double the scope of its campaign.