Case Study: a major airline company achieves 50% lower CPA and expanded campaigns with Inuvo IntentKey

Major Airline Wins Big with Travel Packages

A major airline company sought to increase direct bookings for its travel packages, which bundled airfare with hotel stays, car rentals, and activities. To address this challenge, they partnered with Inuvo and leveraged its IntentKey® AI technology to precisely identify and reach consumers with a high intent to travel.

Inuvo implemented a strategy focused on a core demographic audience and layered on specific contextual categories related to travel. The IntentKey technology then refined the targeting further to focus on precise, high-intent concepts. This solution allowed Inuvo to exceed the client's cost-per-acquisition (CPA) goal by 50%. Due to this significant success, the major airline expanded its partnership with Inuvo to include additional campaigns.