Case Study: a humanitarian aid organization beats CPA goals and finds high-value donors with Inuvo's IntentKey

Humanitarian Aid Organization Beats the Heat To Find Donors

The humanitarian aid organization faced the challenge of a summer donation slump and needed to find new, high-value donors for both one-time and long-term support. To achieve this, they partnered with Inuvo and its IntentKey® AI product.

Inuvo implemented a campaign using IntentKey® to target audiences based on real-time intent signals, focusing on reaching a highly relevant demographic without using cookies. This solution successfully beat the CPA goal by 79%, acquiring nearly 3,000 one-time donors and over 200 sustainable donors while delivering a strong return on ad spend.